There is a phenomenon called Synesthsia in which one sensory involuntary stimulates a second as well. In realitiy this means there are people that see colors and shapes moving respective to the music they’re listening to. Each color, shape and movement transporting a different sound, tone or feeling.
The artworks of synesthetics artists were the main inspiration for the websites hero section. We wanted to set a contrast to the overall clean design and begin with a true explosion of colors.
We wouldn’t be satisfied with just choosing one key color. Our idea was to derive the colors from the content instead.